Selected Work
Each project highlights my approach to solving challenges through strategic thinking, creative storytelling, and innovative technology, resulting in digital experiences that engage audiences and deliver measurable impact.
Brands I've worked with
18 Under 18 Student Storytelling Campaign
Created a districtwide storytelling campaign showcasing exceptional students while highlighting the unique programs and opportunities available throughout Mesquite ISD.
18 featured students • 18 district programs • Signature annual campaign
District Website Transformation
Led the transition from Finalsite to ParentSquare Smart Sites, creating a more consistent, user friendly web experience while supporting staff adoption districtwide.
52 campuses • 60+ websites • Districtwide staff training
AI Communications Initiative
Co led Mesquite ISD's AI implementation by developing staff resources, communication tools, and practical guidance for responsible districtwide adoption.
District AI committee • Internal AI chatbot • AI resource website
Enrollment & Digital Growth
Developed data driven marketing and communication strategies that improved enrollment visibility, website performance, and family engagement across multiple digital channels.
14% enrollment growth • 200% website traffic • KPI dashboards
Social Strategy and Content Calendar
Built a monthly content calendar informed by performance data and audience insights to create a more consistent and strategic social media presence across the district.
Monthly content plans • Improved consistency • Performance tracking
Tool and Process Optimization
Audited department workflows, identified inefficiencies, and implemented better systems to improve team coordination and shift the department toward proactive planning.
Workflow visibility improved • Response times reduced • Proactive planning established
HYVE Brand Transformation
Led the company's rebrand, website development, and digital marketing strategy to strengthen brand recognition and improve client engagement.
Complete company rebrand • Website redesign • SEO optimization
Sales Key Account Outreach
Built highly personalized sales campaigns with custom videos, branded pitch kits, and HubSpot workflows to break through crowded channels and reach decision makers at major franchise brands.
FAT Brands RFP won • $17M+ first year value • Personalized outreach campaigns
Hospitality Brand Launches
Worked alongside a Washington, D.C. private equity firm to establish, launch, and grow multiple hospitality and real estate brands by developing their digital presence, brand identity, and marketing strategy.
Multiple brand launches • Website development • Growth focused marketing
Franchise Digital Resource Platform
Developed internal franchise websites that centralized marketing resources, signage, uniforms, and operational materials while creating training videos that improved system adoption and user experience.
Internal CMS • Training Videos • Multi Location Support
Executive Website & Brand Development
Partnered with executive coach Shaunna Black to develop her personal brand, build and manage her website, and maintain a professional digital presence through ongoing CMS and content management.
Website Development • Executive Branding • CMS Management
Social and Traditional Marketing Support
Supported major franchise brands with consistent marketing execution across digital and traditional channels through strategic planning, content calendars, and performance reporting.
Multiple major brands supported • Strategic content planning • Monthly reporting
White Papers and Case Studies
Turned client work and performance insights into polished case studies and white papers that supported the sales cycle and helped communicate HYVE's value to prospective clients.
Sales collateral created • New business support • Client success documentation
Tri Tip Grill Pandemic Pivot
Helped the restaurant adapt during the pandemic by creating new revenue streams through take-home meal kits, mobile ordering, food truck deployment, and social media improvements.
Food truck revenue • 25% of monthly revenue • New revenue streams
Research Fellowship
Supported complex research and copy editing for a Chartered Institute of Linguists-affiliated Russian language textbook focused on nuclear security through detailed research, careful editing, and international collaboration.
Chartered Institute of Linguists • Academic publication support • International coordination
